Objective:
To drive sales of Asahi products during Chinese New Year by promoting the exclusive Asahi Super Dry x Fragrance Bak Kwa Gift Set (Treasure Box) as the perfect festive pairing for celebrations.

Concept:
We captured the joy of friends coming together for Chinese New Year, indulging in festive snacks from the treasure box filled with bak kwa, crispy pork floss, pineapple tarts, and pandan kueh lapis. Paired with the crisp, clean finish of Asahi Super Dry, the scene highlights the perfect harmony of flavours and the warmth of shared celebrations.