Asahi Singapore - GastroBeats 2024
A four-part socials showcasing the festival highlights and Asahi offerings.
WALK THROUGH
Objective:
Kick off - Asahi Experience Zone and GastroBeats with an video that spotlights the festival experience while featuring Asahi’s product range.
Concept:
Three friends navigate different zones of GastroBeats 2024, showcasing festival highlights and Asahi products as they try to meet up.
Amplify Your Gastrobeats
Objective:
Showcase Asahi as the ideal festival drink, deepening its connection with GastroBeats.
Concept:
Highlight key festival moments, featuring people enjoying the experience with Asahi in hand.
THE CCO Challenge
Objective:
Collaborate with GastroBeats' CCOs to showcase festival highlights and Asahi products in an engaging, interactive format.
Concept:
Aiken leads emerging creators, the "GBlets," in a fun challenge to craft content featuring random dishes paired with Asahi products.
The Last Push
Objective:
Encourage people to visit GastroBeats during the final weekend.
Concept:
A seamless looping video where our talent “escapes” the office and moves through the festival. Using consistent left-to-right *ARC transitions, we’ll follow his journey as he explores each zone of Asahi Experience Zone and GastroBeats.
